Training: The importance of Intellectual Property in the process of internationalization


10:00 am - 12:30 pm


Avenue des Arts, 19 A/D, Brussels, Belgium, 1000, Brussels

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Technology has advanced at a surprising rate in the past decades, affecting the way we work, travel and even think. Latin America has become an important area catalyzing the interest of European companies and business development organizations.
The training session organised by the Latin America IPR SME Helpdesk will focus on the importance of Intellectual Property Rights (IPRs) in the Internationalisation process. The different types of IP protection that exist in Latin America as compared with the EU system will be outlined with practical case studies in Brazil, Mexico, Chile, Argentina, Peru and Colombia. The training session will emphasize the importance of IPRs and their protection when developing innovative projects with Latin American counterparts.



10:00 – 10:15
Registration of participants

10:15 – 10:30
International IPR SME Helpdesk services
Paolo Baldan, Senior Advisor Latin America, EUROCHAMBRES

10:30 – 11:15
The importance of intellectual property when going international
Alejandra Castañeda, IP Expert, Latin America IPR SME Helpdesk

11:15 – 12:00
Transfer of Technology in Latin America
Alejandra Castañeda, IP Expert, Latin America IPR SME Helpdesk

12:00 – 12:30
Bilateral meetings with experts



The Latin America IPR SME Helpdesk’s trainings are business-oriented which could be attended by any EU SME. These free-of-charge events are conducted by top professionals that know exactly what an SME needs to know to improve its business strategy regarding IP registration and enforcement in the Latin America region. About the trainings
Additionally, if you would like to have a training on a specific topic that may be of help for your business, do not hesitate to contact us by e-mail. Your opinion and suggestions are very important to us!



The Latin America IPR SME Helpdesk offers free of charge, first-line support and assistance on IP and IP rights matters to facilitate the expansion of European SMEs (EU SMEs and SMEs from the Associated countries) already established at, or working with entities in Latin America, as well as those potentially interested in establishing commercial and R&D activities and ventures in these countries.



The training session is free of charge and it is addressed to EU SMEs and Business Support Organisations.

For more information, please contact: Ms Nicoletta Favaretto